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Libro Publicidad y Consumo en la Adolescencia. La educación de la ciudadanía.

Octubre 19, 2008 @ 11:10 am

AUTORA
Sara Osuna

MATERIA
Análisis contemporáneo

COLECCIÓN
Antrazyt, 279

ISBN
978-84-9888-015-1

En este libro se analiza la influencia de las marcas comerciales y el rol de los medios de comunicación en el consumo cultural e indiscriminado de la adolescenci. Se dejan al descubierto las estrategias resultantes de la acción conjunta entre Publicidad, Persuasión y Marketing como agentes mediadores del consumo.

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